Creating and Sustaining Human Trust ~ Ann Racuya-Robbins
People Get a Trust Framework
Individuals, Micro and Small Businesses
(IMSB)
Trust Framework
Assertions
• Identity Ecosystems need to avoid creating an underclass Certification and Attestation status for individuals, micro and small businesses who meet the NSTIC requirements.
• High quality IDESG and IEF NSTIC compliant Certification status needs to be affordable across the economic spectrum.
The Changing Nature and Role of Individuals, Micro and Small Businesses in Commerce
• Individuals… are more than consumers
• Individuals, Micro and Small Businesses are well suited to take advantage of the efficiencies of the online economy
• Barriers to Individuals Micro and Small Businesses agility and efficiencies should be avoided.
Assertions – 2
• Individuals… in their emerging roles need to be trustworthy like other elements in the Identity Ecosystem
• Individuals, Micro and Small Businesses have unique and complex value propositions. Their needs and requirements fit well into a Trust Framework